Case study · Food & pantry · D2C

Zeevan: a D2C pantry store for ghee, oil, masala and honey

An online store for an Indian pantry brand, with four product ranges, shop filters, customer accounts and order tracking.

Zeevan A2 Desi Cow Ghee — premium pantry storefront
Project overview

What we built for Zeevan

Zeevan sells A2 bilona ghee, cold-pressed oils, ground masala and Haldar honey directly to customers. We built its online store: a home page that tells the product story range by range, a shop with search and filters, and account pages for orders, rewards and saved addresses.

The store is built with Expo, the React Native framework that targets the web, iOS and Android from one codebase.

Client
Zeevan
Industry
Food & pantry · D2C
Project type
E-commerce store
Platform
Web, built with Expo
Live site
zeevan.shop
Client background

About Zeevan

Zeevan is an Indian pantry brand. Its website describes small-batch production, ingredients from native herds and rain-fed farms, and quality testing at sourcing, processing and packing.

Source: the client's public website, zeevan.shop.

Business challenge

The problem to solve

Premium pantry products sell on trust. Before paying more for ghee or oil, buyers want to know where it comes from and how it is made.

Zeevan needed a store that explains sourcing and testing as clearly as it sells, covers four quite different product ranges, and stays easy to use on a phone.

Project objectives

What the build had to do

  1. Present ghee, oil, masala and honey as clear ranges in one store
  2. Explain sourcing, process and quality checks next to the products
  3. Let customers search, filter and sort the catalogue
  4. Give customers an account for orders, rewards and addresses
  5. Keep the layout readable and quick to use on mobile
Our approach

How we approached it

  • Story and shop on one path

    Each hero slide is one product range with its own shop button, so reading about the brand and buying are never more than a tap apart.

  • Trust content as part of the store

    Sourcing, process and quality sections sit on the home page between product rows, not on a separate page that few people open.

  • One codebase for web and mobile

    Expo and Expo Router give the storefront a single React Native codebase that runs in the browser and can be extended to native apps.

The solution

A single Expo storefront with a range-by-range home page, a filterable shop, sign-in, and account pages for orders, rewards, addresses and support, deployed on Vercel at zeevan.shop.

Main features

What's in the product

  • Product ranges

    Ghee, cold-pressed oil, masala and Haldar honey, each with its own entry point from the home page.

  • Shop with filters

    Search, range and category filters, price bands, a rating filter and sorting by price or newest.

  • Hero carousel

    A rotating banner per range, each with its own call to action.

  • Customer accounts

    Sign-in, order history, rewards, saved addresses and a support page.

  • Order tracking

    Delivery tracking is offered as part of the store, alongside a secure checkout.

  • Sourcing and quality sections

    Home page sections that explain where ingredients come from and how batches are checked.

Technical architecture

How it's built

Framework
Expo with Expo Router (React Native for the web)
Rendering
Single-page app that loads from a static HTML shell
Catalogue data
Products are fetched from an API when the page loads
Hosting
Vercel, serving zeevan.shop

Checked against the live site in November 2026.

Development process

How the work was organised

  1. Structure

    Product ranges, categories and the story sections that sit between them.

  2. Design

    A warm, premium visual style applied to phone and desktop layouts.

  3. Build

    Expo screens for home, shop, cart and account, connected to the product API.

  4. Launch

    Deployment on Vercel under the zeevan.shop domain.

Screenshots

Zeevan on desktop and mobile

Captured from the live site in November 2026.

Technologies

Stack

  • ExpoReact Native framework for web and native apps
  • Expo RouterFile-based routing for the store's screens
  • React Native for WebRenders the React Native UI in the browser
  • VercelHosting
Verified outcomes

What you can check today

We don't publish sales, traffic or conversion figures without the client's permission. These are the results anyone can verify on the live site.

  • The store is live at zeevan.shop
  • Four product ranges with search, filters and sorting
  • Customer accounts with orders, rewards and saved addresses
  • The site footer credits the build: “Created by NovaRo Solution”
Work with us

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